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CUSA Style and Branding Guide...

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CUSA Style and Branding Guide...

http://grfx.cstv.com/photos/schools/c-usa/genrel/auto_pdf/2012-13/misc_non_event/logo-usage-guidelines.pdf

Scroll thru it, lots of FAU stuff on logo's and playing surface instructions.

I have come here to chew bubble gum and kick @$$ and I'm out of bubble gum.

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Re: CUSA Style and Branding Guide...

Nice style guide; however, I think our logo choice was awful.
The owl head with the FAU letters is much more marketable, much stronger.

Advertising & Design / FAU 2006
Marketing / GEORGETOWN 2015
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Re: CUSA Style and Branding Guide...

NīTE said

Nice style guide; however, I think our logo choice was awful.
The owl head with the FAU letters is much more marketable, much stronger.

Take a look on Pg13.

It looks like FAU is really trying to go to the "FLORIDA ATLANTIC" usage apparently so it makes sense that they are tyring to get rid of the winged FAU logo. Probably done to provide a distinction from FIU in the media.

I have come here to chew bubble gum and kick @$$ and I'm out of bubble gum.

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Re: CUSA Style and Branding Guide...

I think they are trying to get away from FAU as there is always confusion by announcers and national writers differentiating FAU and FIU.

TO DARE IS TO DO
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Re: CUSA Style and Branding Guide...

It's more Florida International is really trying to distance themselves from the often timed association, as they have Florida International forbidden!

:D

Good luck with that!
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Re: CUSA Style and Branding Guide...

I love the fact that Conference USA is willing to share how to properly presents its logo to the public. You see it to many times because people or schools dont know properly how to do it.
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Re: CUSA Style and Branding Guide...

Any chance any of you computer savvy folks could pull out the FAU logos on pages 4 and 5 and paste them here?

I'd love to use them in a sig.  ;D

I have come here to chew bubble gum and kick @$$ and I'm out of bubble gum.

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Re: CUSA Style and Branding Guide...

NameitforHoward said

I think they are trying to get away from FAU as there is always confusion by announcers and national writers differentiating FAU and FIU.

EDIT: On the printed materials, yes, since FIU is going with FIU and FAU is going with the full name.

But…

FAU, FIU

Florida Atlantic, Florida International

For announcers purposes, you're not going to "get away from the confusion" by using one form over the other. They both sound too similar. The difference is that the former (FAU) sounds more official while the latter (Florida Atlantic) sounds more directional which people tend to respect less; same reason why ULL wants to be called "Louisiana."

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Re: CUSA Style and Branding Guide...

Owl2Doc said

Florida Atlantic
Florida International

FAU
FIU

You're not going to "get away from the confusion" by using one form over the other. They both sound too similar. The difference is that the latter sounds more official while the former sounds more directional, which people tend to respect less; same reason why ULL wants to be called "Louisiana."

Well with "FIU" pushing that as thier primary and us pushing "Florida Atlantic" it MIGHT start to make a difference. I have noticed several stories in the media using "Florida Atlantic" rather than simply FAU. And Ive seen several stories for FIU with them only using "FIU".

Time will tell if it really makes an impact.

I have come here to chew bubble gum and kick @$$ and I'm out of bubble gum.

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Re: CUSA Style and Branding Guide...

owlfamily, is this what you meant for the logos?

See attached pics.



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