Here is my issue. we face the same problem Miami Hurricanes basketball had for years. Consistent not winning games and having trouble getting people to the games even the big name ones like Duke, unless you are a duke fan. It took the coach to go out and knock on doors to get students to just come to the game. Now we are not there with the students but everyday fans, and even with the deal people just dont want to come and watch a basketball game in south florida especially during the winter when they could be better things on their saturdays, sundays etc. Its not just the arena you have to outreach and try to reach the fans with more than just radio and social media ads. football did it with the outreach by having the head coaches do like the alumni outreach at bars and grills, or duffys to be an example. start small and reach out first. Baseball for years has been very consistent at winning but past over. It could take something like this to really get everything the ball really rolling.