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Footbal Summer Marketing and use of Lane

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owlcountry40 said

FAU social's media is not being fully taken advantage of
Posted On: Mar 31st 2017, 10:28 AM #368039

Going to peel back the curtain back a bit here for a view of what was going on behind the scenes and why it is vastly different now.

1. Graham Wilbert.

Guy was pounding out social media stuff like there was no tomorrow. He's obviously gone now. Wilbert brought substantial influence and value to that sector while here, particularly from a creative standpoint.

2. Charlie Partridge.

Placed immense importance on social media presence, especially twitter and had the staff follow suite. There are students now as well as was there when Partridge was head coach, but they are not focused like they were from a resource standpoint.



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SO HIRING A FOOTBALL "SUPPORT STAFF" MEMBER WOULD BE A GOOD THING, LIKE A GA!
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Rick said

owlcountry40 said

FAU social's media is not being fully taken advantage of
Posted On: Mar 31st 2017, 10:28 AM #368039

Going to peel back the curtain back a bit here for a view of what was going on behind the scenes and why it is vastly different now.

1. Graham Wilbert.

Guy was pounding out social media stuff like there was no tomorrow. He's obviously gone now. Wilbert brought substantial influence and value to that sector while here, particularly from a creative standpoint.

2. Charlie Partridge.

Placed immense importance on social media presence, especially twitter and had the staff follow suite. There are students now as well as was there when Partridge was head coach, but they are not focused like they were from a resource standpoint.




Posted On: Mar 31st 2017, 12:17 PM #368040

I am more referring to the marketing team selling season tickets not so much the recruiting end of that.

We have not done anything in the way of creative or max effort in using Lane to sell tickets.
There has been one fan event where Lane has been it and it was 75-125 a plate.
No word of a summer tour.
Come up with something fun to promote like we did on sighing day.
Do not wait till August either.
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     One interesting thing to note about FAU Athletics marketing team is that is a relatively small group of people. They do a great job at being able to contribute different ideas and concepts. For example, for the past couple of seasons they have used the Owl-In concept, and it seems to have gotten some response. Last year, they also added Day 1 of recommitting to the Owls, and I think it help generate an interest for the opening game. They are also open to outside ideas, such as the Back to the Future Day concept that I proposed to them back in 2015: https://www.youtube.com/watch?v=xA2veB6Koms.

     The important thing to not is to create a summer marketing campaign that highlights where FAU is going. Highlighting Lane Kiffin is a part of that, but also highlighting what makes FAU important: It's sense of innovation. FAU has been know as the place "Where Tomorrow Begins" since it started in '64. It should be used to highlight changes happening in FAU football as well. It's also important to reach out to the South Florida area. Residents of Broward County and Palm Beach County are a target group to bring over to Boca Raton for FAU football and other sports. I think they should consider doing things like partnering up with Tri-Rail, Uber or Lyft, and other transit systems to try to get people in the game. This, combined with an improved team, will keep people coming back to FAU Stadium. 

Revolution- n. A large amount of change in a short amount of time.   FAU- n. The place where tomorrow begins.
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