Last year, there was a huge campaign about Paradise Pricing during the football games.

Does anyone know what happened to that this year? I've had a bunch of people complain to me about the pricing as well as lack of options, mostly for beer. I responded to them that prices should be pretty cheap, then realized I could not find anything regarding Paradise Pricing this year.

Does anyone have any idea what happened? Or who I/we should contact regarding this matter? 

Still have it and at multiple locations throughout the stadium…they talk about it every week in their staff meetings…you have to look for the Paradise Pricing stands themselves, not every vendor/location will offer it.

Call ticketing if you have questions…

On the deck, you can pay $8 for a "premium" beer (or more for a tall drat) or you can walk to the Paradise Pricing stand in the back and get a couple of beer options for $4.  You just have to look for them and be willing to drink (or eat) the cheaper options they have available.

I miss the huge  pretzels.  I don't care how much they cost.