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FAU switching to Adidas

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FAU switching to Adidas

Athletics Partners with adidas America

Jan. 8, 2010

BOCA RATON, FL - Florida Atlantic University's athletics department has signed an agreement with adidas America to outfit the University's athletic teams, as well as strategically place university apparel in local stores, including the sideline gear worn by the FAU coaching staff.

"We had been with Nike for the past six years, but we felt it was time to make a switch to adidas for our all-sports apparel deal," said Craig Angelos, director of athletics at FAU. "The financial terms were much better and we are excited about their service, their product and their desire and enthusiasm to partner with FAU and the community."

The University signed its first all-sports apparel agreement in August 2004. The move to adidas will allow the athletics department to continue to outfit its teams with high-quality uniforms at a savings of more than $100,000. The partnership includes a direct-buy relationship, eliminating a third party distributor. Currently, there are just 50 universities/colleges that hold the direct-school relationship. This also will include a partnership with adidas' Sports Licensing Division (SLD) to work with apparel placement in retail outlets within the region.

"adidas is pleased to announce a partnership with Florida Atlantic University," said JoDonna Lucas, the Director of US Team Sports for adidas. "We are excited to include the Owls into our adidas family, and look forward to a great relationship with the FAU athletic department, fans and alumni."

FAU will become the third university within the state of Florida to wear adidas, joining UCF and FIU. Denver University, ULM, Troy University and Arkansas State University are other Sun Belt Conference members to wear Adidas. Mississippi State University, the University of Michigan, the University of Tennessee and Notre Dame University are some of the other universities nationwide to also partner with adidas.

Source: FAU Athletics

Florida Atlantic University Owls
2007 Sun Belt Football Champions 2007 New Orleans Bowl Champions 2008 Motor City Bowl Champions 2011 Sun Belt Basketball Champions No Bowls without Owls
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Re: FAU switching to Adidas

That sucks kinda, I prefer Nike myself but hey if it gets more merchandise then it's fine by me.  When does the distribution start, anyone know?
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