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Why is the Athletic Department....

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Why is the Athletic Department....

Selling Shirts that are not Cohesive with Branding?

Kind of Nice but never seen this style writing


Old Owl… Like really old.


Miscellaneous font. (2)



Meanwhile the bookstore seems to be (more)on the ball


I judge a school by its consistency…and sure we can have a pink shirt or whatever that has FAU on it, but shouldnt we stick to a couple of fonts so that its sort of like right when you look at it you either see the Owl Head, the Owl with wings, etc (http://www.fau.edu/branding/FAU-logos-cms.pdf)

Way too much random FAU stuff, I mean I can make a shirt that says FAU on it with random fonts and styles, but it shouldn't be confused with a real licensed version

Florida Atlantic University Owls
2007 Sun Belt Football Champions 2007 New Orleans Bowl Champions 2008 Motor City Bowl Champions 2011 Sun Belt Basketball Champions No Bowls without Owls
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Re: Why is the Athletic Department....

SeminOWL2006 said

Selling Shirts that are not Cohesive with Branding?

The first one seems like the intro text to a space adventure movie!

I think the ones with the old owl logo are just stock they're trying to deplete.

Also, curious how Athletics says we're not the "Fighting Owls" but the bookstore and Brogan say we are.

P.S. I don't respond to guest posts. All guests are encouraged to register with the site.
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Re: Why is the Athletic Department....

AFAIK, they should NOT be selling those shirts - they are prohibited by University branding regulations. Maybe they are old stock?

http://www.fau.edu/branding/FAU_VSM.pdf
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Re: Why is the Athletic Department....

*sigh*
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Guess I'll need to stop by the bookstore next time I'm in town.  The online stuff is disappointing.
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Re: Why is the Athletic Department....

yeah tell me about it
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Re: Why is the Athletic Department....

mh2os said

Guess I'll need to stop by the bookstore next time I'm in town.  The online stuff is disappointing.

Have you tried the Bookstore online? Decent stuff, not too bad if you can't make it to Boca.

Textbook Buyback Master Category - FAU Boca Raton & Jupiter Campus Bookstore Bookstore

-Go Owls!
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Re: Why is the Athletic Department....

The new New Orleans Bowl championship shirts in the FAU Arena store are very nice.
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Yeah, and at Saturday night's doubleheader, they had the Championship long-sleeved shirts that say "To believe it to be strong". In New Orleans, they were given out for free to every student and alumni who made it to the game. I need to get a spare shirt, but the one no one carried was the actual Champions shirt the players had after the game. I bought 3, one for myself, and 2 others as x-mas gifts for my hotel roommates.

I've checked out some obscure online stores and found even older and uglier FAU stuff. Some students call the older logo apparel a "throwback". But for some more FAU hat choices, check out lids.com, under NCAA, and you will find some decent FAU hats. They've got a really cool navy, grey. and red "stormfront" hat that looks better than the wool hats in the bookstore. I want to get a visor, but there are no decent ones being made right now.

I always scout out both the bookstore and the logo shoppe, but haven't checked out the other campus bookstores.
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