Florida Atlantic University in conjunction with its Athletics Department has launched its 2012 marketing and advertising slogan: “Salute the Hoot.”

“We were pleased with the creative that Omni provided in 2011 and believe this campaign lends itself to our entire athletics department, students and fans of all ages as well as the university as a whole,” said Dexter LaMont, senior associate athletic director for external affairs. “Our fan base continues to grow and to demonstrate what they like. We hope to build upon those budding traditions.”

FAU Athletics began the process of selecting its 2012 slogan by working with Omni Advertising, who conducted focus group testing in 2011. Athletics will incorporate it in promotional materials for all of FAU’s 18 intercollegiate sports throughout 2012.  Unique to this campaign, the slogan features original music and lyrics, with FAU owning licensing rights.

“‘Salute the Hoot’ is a call to action for current students to embrace their athletics programs with a new fervor,” said Gail Yaciuk, Omni Advertising’s general manager. “With a brand new football stadium and a new head football coach, FAU hopes to rally its student body around this theme, which encourages them to proudly raise the hand salute that depicts the eyes of the owl, FAU’s mascot.”