Lm77 said

The Bank Atlantic Florida Atlantic not Palm Beach Atlantic Stadium sponsored by Virgin Atlantic and Atlantic City brought to you by the Atlantic Monthly and Atlantic Records formerly in the Atlantic Sun Conference not to be confused with the Atlantic Coast or Atlantic Ten conferences

The said

fauowl said

I don't think this has been mentioned as a potential naming rights sponsor:

Dick's Sporting Goods.

<snip>

See y'all at The Dick (new stadium nickname) in 2010.

If we could get them to put their name on the arena, can we call it Dick's Burrow?