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Heat fans? What's with the white tops?

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Heat fans? What's with the white tops?

Why is everyone wearing white in the Arena? Is this a playoff move or did they do this during the regular season too?

I noticed it during the Detroit series too.
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Heat fans? What's with the white tops?

It's a marketing thing. The HEAT's "White Hot" run to the championship.

and it looks cool on TV.
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Heat fans? What's with the white tops?

Yeah it's only been done during the playoffs, it's a marketing thing but it does look really nice on TV. Last year it was red hot and I think 2 years ago it was the black hole.

Panthers on the Rise
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Heat fans? What's with the white tops?

Pretty good marketing concept..

I like that look of how the fans were all together in the stands.
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Heat fans? What's with the white tops?

Yeah, the last 3 years was "Back in Black," "Red Zone," and now "White Hot."
Do you think they will start to recycle these colors for next year or will they try something with Orange or Yellow. Only thing I can think of is catch the "Yellow Fever" of the playoffs.
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Heat fans? What's with the white tops?

Nothing like a good pandemic reference to get a crowd fired up for the playoffs!

It reminds me of the of the Red Sox Typhoid campaign back in 68 :)
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Heat fans? What's with the white tops?


TeamBeer said

Nothing like a good pandemic reference to get a crowd fired up for the playoffs!

It reminds me of the of the Red Sox Typhoid campaign back in 68 :)

I am medically inclined, but what other colors or slogans can they come up with? The main colors are red and black, white is the home jersey, but the logo also has a bit of yellow and orange. Thankfully though, the league asked them to remove the yellow seats.
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