New Redskins Media Strategy focuses on Alfred Morris
"One strategy the team appears to have adopted to become friendlier to its fans is raising the media profile of star running back Alfred Morris. The former sixth round pick out of FAU first became a media favorite in his successful rookie year for his play on the field and also for his frugality. While many professional athletes show their newfound success with expensive rides, Morris drove to Redskins Park every day in a 1991 Mazda. The Washington Redskins Charitable Foundation will host a “Movies with Morris” event on June 4. The hardworking running back was pleased and excited one of the attendees will be Matthew McConaughey, who happens to be a Redskins and Alfred Morris fan."