Florida Atlantic University Vice President & Director of Athletics Brian White has announced a strategic partnership with Playfly Sports to become FAU's multimedia rights holder beginning with the 2023-24 academic year. The multimillion-dollar agreement will significantly enhance the Owls' brand and revenue.
"We are very pleased to announce this partnership, which will exponentially enhance our corporate sponsorship revenue," White said. "This agreement demonstrates Playfly's belief in our potential as well as their confidence in our ability to reach that potential. Throughout the process, we were blown away by Playfly's professionalism, expertise and ingenuity which will be tremendously beneficial for FAU Athletics."
As part of this agreement, a significant capital infrastructure expenditure will directly translate to building a better fan experience as well.
Playfly Sports will target current and new opportunities for FAU Athletics and corporate partners to enhance both brands through television, print and digital media outlets. Playfly will manage all sponsorship for FAU Athletics, along with making strategic capital investments to improve the overall experience for the corporate community and Owls fans.
"We feel tremendous pride in adding FAU to our expanding roster of premier collegiate properties," said Christy Hedgpeth, President at Playfly Sports Properties. "The FAU brand is compelling and clearly has a steep, upward trajectory. We are eager to start working alongside Brian White and his team and look forward to delivering innovative solutions to the Owls Athletics' community."
Other schools currently partnering with Playfly Sports include LSU, Auburn, Maryland, UCF, Michigan State, Southern California, Nebraska, and Virginia, as well as both the Pac-12 and the Big Ten Conferences.
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83 percent of all U.S. sports fans generating over 230 billion impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports' exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for local, regional, and national brand partners. Playfly's insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S.